Marketing Management N6 November Past Papers and Memos

1. Q1 Successful firms understand what marketing strategy is and how it should be developed and 50 marks
2. Q2 2.1 Indicate whether the following statements are TRUE or FALSE. Choose the 50 marks
3. Q3 3.1 Name FIVE tasks as challenges of a marketing manager. (5 × 2) (10) 50 marks
4. Q4 4.1 Explain FOUR strategies of target marketing. (4 × 2) (8) 50 marks

Instructions to candidates

1. Answer all the questions.
2. Read all the questions carefully.
3. Number the answers according to the numbering system used in this question paper.
4. Start each section on a new page.
5. Use only a black or blue pen.
6. Write neatly and legibly. (4030076) -3-

1. Q1 1.1 Name FOUR Isuzu competitors as mentioned in the case study. (4 × 2) (8) 50 marks
2. Q2 2.1 2.1 .1 GMSA product range Chevrolet Captiva 2014, Chevrolet Spark 40 marks
3. Q3 3.1 GMSA manufacture three vehicles ranges, the Chevrolet Spark, Chevrolet 50 marks
4. Q4 4. Indicate whether the following statements are TRUE or FALSE. Choose the 50 marks
5. Q5 5.1 Discuss the FOUR steps in the control process marketing management can 50 marks

1. Q1 1.1 Name the strategic marketing term for each of the following description. 50 marks
2. Q2 2.1 Indicate whether the following statements are TRUE or FALSE. Choose the 50 marks
3. Q3 3.1 Show how a car wash service business can overcome the challenges posed 50 marks
4. Q4 4.1 Name and briefly explain FOUR characteristics of service, exclude 50 marks
5. Q5 5.1 Draft a brief promotional strategy for Capitec Bank. Make sure that you name 50 marks

Instructions to candidates

1. SECTION A is COMPULSORY.
2. Answer any THREE questions in SECTION B.
3. Read ALL the questions carefully.
4. Number the answers according to the numbering system used in this question paper. 5 Start each question on a NEW page.
5. Write neatly and legibly. (4030076) -3- N1080(E)(N26)H

1. Q1 Case StudyThe return of Pizza Hut to South Africa could spark a pizza war, but local players say they 50 marks
2. Q2 2.1 Indicate whether the following statements are TRUE or FALSE. Choose the 50 marks
3. Q3 3.1 Various options are provided as possible answers to the following questions. 50 marks
4. Q4 4.1 Briefly explain and show by means of an example how a company selling 50 marks
5. Q5 5.1 Show by means of a diagram how a firm can organise itself according to 50 marks

Instructions to candidates

1. Answer ALL the questions in SECTION A.
2. Answer any THREE questions in SECTION B.
3. Start each question on a new page.
4. Read ALL the questions carefully.
5. Number the answers according to the numbering system used in this question paper.
6. Write neatly and legibly. (4030076) -3- N1050(E)(N28)H